Male Makeup Isn't Such a Strange Concept Anymore, Study Says
Move over, Rodger Berman, you're not the only dude with an affinity for makeup -- your typical modern man is now widening his beauty horizons.
According to a survey of 1,000 men in the US and UK conducted by JWT (a marketing communications company), men are increasingly feeling the pressure to beautify themselves. The study, entitled “The State of Men,” opens up male bathroom cabinets and lets us take a peek at what products are most used by the opposite sex. (They do spend almost as much as women spend on them, after all.)
These are the top-ranked beauty products and treatments used by men:
54 percent skincare products (moisturizer and eye
cream)
33 percent waxing/hair removal
39 percent lip balm
29 percent manicure
24 percent facials
13 percent eyebrow waxing
19 percent fake tan
9 percent foundation
11 percent bronzer
10 percent concealer
26 percent none
We weren't surprised that men like to wash their faces, but who knew so many men liked their manis?
With top fashion houses like Tom Ford and Marc Jacobs releasing man-friendly beauty lines and South Korean fellows applying eye pencil and foundation, it's not hard to see these numbers as a reality. Frankly, we think it's refreshing that men are now allowing themselves to indulge in all of the fun that the beauty world has to offer. Plus, who doesn't love a guy who uses Kiehl's Facial Fuel?
But with all of this beauty loot comes a slew of insecurities, the study found. The top one? Beer bellies followed by love handles, lack of six packs and man boobs. It's no wonder that eight out of 10 men surveyed believe there's as much pressure for men to have a good body as there is for women.
So what do you think of men upping their beauty game? Have you noticed this "trend"?
Read the full findings of the study here
Want more proof?
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·
Johnny Depp
This
must have been during his "Pirates of the Caribbean" promo days.
·
KISS
It
would just feel wrong to see these rockers on stage without their signature
makeup -- even fans try to replicate their look.
·
Ozzy Osbourne
This
"Godfather of Heavy Metal" must keep black eyeliner in his back
pocket.
·
Boy George
We are
envious of that intricate eyeshadow.
·
Adam Lambert
That
black eyeliner really brings out his baby blues.
·
Jared Leto
The
actor looks quite brooding with his kohl-rimmed eyes.
·
Steven Tyler
He
enjoys getting his makeup done.
·
Elvis Presley
He had
to look perfect to keep those ladies swooning.
·
Pete Wentz
This
Fall Out Boy frontman loves his punk eyeliner.
·
Russell Brand
The
comedian almost always wears eyeliner.
·
David Bowie
This
legendary rocker sported many different androgynous looks.
·
Robert Smith
The
Cure's gothic tunes were only accentuated by Smith's macabre makeup.
·
Dennis Rodman
The
professional baller didn't always score with his makeup game.
·
Billie Joe Armstrong
It
seems that in order to legitimately be a punk rocker, one must invest perfect a
smokey eye.
·
Brandon Flowers
The
Killers singer accentuates his big brown eyes with eyeliner.
·
Marilyn Manson
He has
pure dedication. It's a strange sight to witness Manson without makeup.
·
Dave Navarro
That
bronze shadow adds a nice touch to the dark eyeliner.
·
Rodger Berman
Rachel
Zoe's husband isn't ashamed to step out in some eyeliner.
·
Jay Manuel
The
"America's Next Top Model" judge keeps it dapper in some bronze face
makeup.
·
Make-Up For Men On the Rise
More
and more men are feeling the pressure to “beautify” themselves. Hear how high
the statistics have gotten for men using products like concealer and bronzer. To be continue…
